Building Trust in the Industry is Crucial for Acting Success

I follow a number of marketing blogs and one of the most fascinating topics I’ve seen is how word-of-mouth referrals work in marketing.
Common sense tells us that the best referral is one that comes from the heart, when you’re so certain about that referral’s value that you would stake your reputation on it. Common sense also deems that the higher the price for the good or service, the more important the referral becomes.
Ponder this for a second: audition appointments are technically referrals. Casting directors make a word-of-mouth referral of actors to producers, and then ask the latter to choose. And these are high stakes referrals, as the casting director’s future jobs might depend on them.
So imagine how risky it is for a casting director to give an audition appointment to an actor they’ve never met. In order to preserve their reputation as a dependable casting director, they have to make darned sure that every actor they bring in passes muster.
Which is why it’s so vitally important for actors to develop meaningful, trust-filled relationships with industry folks on an ongoing basis.
Once, while assisting casting on a major production, I met a dashing leading man at a

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