3 Ways to Build Your Fan Base

I was reading a recent article by casting director Mark Sikes wherein he discusses “building your fan base.” In this article, he is speaking about the industry leaders (agents, casting directors, producers, etc.) who are in the position to get you working. We all have, over and over, been taught the concept of keeping in touch with industry folks and maintaining the relationships. Very few actors actually do this regularly, but we are aware that it is an important part of our day-to-day marketing efforts.
But I want to expand the conversation a bit: How do you keep in touch with your other fans? That is to say, how do you maintain your relationships with the folks that will buy tickets to your shows and show up to the movie theater? Today, I want to talk about this concept of building an audience.
Harrison Ford once said, “I’m an assistant storyteller. It’s like being a waiter or a gas station attendant, but I’m waiting on six million people a week, if I’m lucky.” This has always inspired me to remember that the people who really count are the ones who pay for a ticket to watch me perform. No wonder—Harrison is talking about six million folks per week! So, wouldn’t it

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