2 Tips To Turn Your Industry Acquaintances Into Personal Advocates

You, Amplified…for Free? Personal referrals are the best marketing exposure for any business. But, how do we position ourselves to get that kind of free word-of-mouth publicity that can open the door to new business opportunities? Convincing others to go to bat for us professionally requires a deeper rapport than what we make during initial meetings and interactions within our network. A recent article in Entrepreneur.com made clear that, “a good first impression is wasted unless you take the next step of building a relationship”. Undoubtedly, cementing a professional relationship is the first stop on the path to converting a…

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